Event Branding for AI Hackathon
Client: Vivasoft Ltd.
Role: Lead Visual Designer
Scope: Full Branding System, Event Merchandise, Digital & Print Collateral, Motion Design
Year: 2024 - 2025
Role: Lead Visual Designer
Scope: Full Branding System, Event Merchandise, Digital & Print Collateral, Motion Design
Year: 2024 - 2025
About the Event
Vivasoft AI Hackathon was a national innovation challenge themed “Mind to Machine,” bringing together top developers and AI enthusiasts for a 36-hour on-site hackathon in Dhaka. The branding played a vital role in shaping the experience and amplifying the event’s presence both online and offline.
Objective
Bold & Futuristic:
Craft a tech-driven identity full of energy and innovation.
Craft a tech-driven identity full of energy and innovation.
Cohesive Across All Touchpoints:
Ensure seamless visual consistency across digital, print, and merchandise.
Ensure seamless visual consistency across digital, print, and merchandise.
Memorable Experience:
Use striking visuals and motion to excite, engage, and leave a lasting impact.
Use striking visuals and motion to excite, engage, and leave a lasting impact.
Color Palette
Logo Rationale
The logo for Hackathon features a modern geometric wordmark surrounded by colorful blocks—each symbolizing a dataset, the core of AI and machine learning. Their scattered yet deliberate placement reflects the process of organizing and training models, aligning with the theme: “Mind to Machine.”
Logo Animation
Physical Branding
Merch & Stationery
Digital & Social
Deliverables
Logo & Animation
A modular logo with animated versions used in event intros and teasers.
A modular logo with animated versions used in event intros and teasers.
Merch & Stationery
Branded items like pens, mugs, bags, badges, and a custom 3D trophy.
Branded items like pens, mugs, bags, badges, and a custom 3D trophy.
Physical Branding
Stage backdrops and banners designed for high visibility and consistency.
Stage backdrops and banners designed for high visibility and consistency.
Digital & Social
Templates and motion assets for announcements, updates, and winner reveals across all major platforms.
Templates and motion assets for announcements, updates, and winner reveals across all major platforms.
Impact
The branding boosted the event’s presence, built pre-event buzz, and improved the overall experience. The trophy and merch became collectibles, and the design was praised for its clarity and originality.
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