Brand Identity & Visual Design for AI SaaS Product
Client: Kothon AI
Role: Brand & Visual Designer
Year: 2025
Overview
Kothon AI is a Bangla-first speech analytics SaaS that turns call-center recordings into actionable insights—live transcription, speaker separation, sentiment & topic analysis, and concise summaries—built to work even with noisy, low-bitrate audio.
Kothon AI is a Bangla-first speech analytics SaaS that turns call-center recordings into actionable insights—live transcription, speaker separation, sentiment & topic analysis, and concise summaries—built to work even with noisy, low-bitrate audio.
Logo Rationale
The logo takes inspiration from speech transformed into insight—the very core of Kothon AI.
At the center, four vertical bars represent an audio waveform, while also forming the Bengali letter “ক” (Ka), the first letter of Kothon in Bengali. Surrounding this, uneven colorful rings resemble speech bubbles layered together, representing multiple conversations, tones, and emotions. These dynamic forms hint at the AI-powered magic of processing human dialogue into structured insights.
Deliverables
• Logo & Brand Guidelines
• Visual Assets
• Social Media Design
• Outdoor Design & Banners
• Print Collateral
