Branding & Visual Direction for a Mobile Case Brand
Role: Independent Brand & Visual Designer
Scope of Works: Logo Design, Brand Identity System, Social Media Assets, Outdoor & Print Applications, Digital Collateral
Year: 2025
Scope of Works: Logo Design, Brand Identity System, Social Media Assets, Outdoor & Print Applications, Digital Collateral
Year: 2025
About
A lifestyle-driven mobile case brand designed to merge everyday protection with bold self-expression. The identity focuses on minimal forms, vibrant colors, and versatile applications, positioning the case as both a functional shield and a fashion statement. Built with a social-first approach, the brand system adapts seamlessly across digital, outdoor, and merchandise touchpoints.
A lifestyle-driven mobile case brand designed to merge everyday protection with bold self-expression. The identity focuses on minimal forms, vibrant colors, and versatile applications, positioning the case as both a functional shield and a fashion statement. Built with a social-first approach, the brand system adapts seamlessly across digital, outdoor, and merchandise touchpoints.
Deliverables
Logo & Identity System – Icon mark, typography, and color palette
Logo & Identity System – Icon mark, typography, and color palette
Brand Collateral – Business cards, ID cards, lanyards, tote bags, stationery
Merchandise & Packaging – Hoodies, bags, retail packaging, labels
Digital Assets – App icon, social media templates, campaign visuals
Outdoor & Print – Billboards, posters, banners, advertising layouts
Logo Rationale
The icon mark takes direct inspiration from the silhouette of a phone case, arranged in a circular form to convey unity and connection. Each segment carries a distinct color, reflecting versatility, individuality, and the brand’s dynamic nature. Together, the mark communicates both function and lifestyle
The icon mark takes direct inspiration from the silhouette of a phone case, arranged in a circular form to convey unity and connection. Each segment carries a distinct color, reflecting versatility, individuality, and the brand’s dynamic nature. Together, the mark communicates both function and lifestyle
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